Home Decor

What’s Missing from Your Home-Selling Strategy?

Having a solid sales strategy is essential, even in a seller’s market. Without one, you may not get optimal returns on your investment. The following are several points every homeowner should put to use when trying to make a sale with their house. With these tactics, you can radically enhance the overall marketability of your home while shortening the time it takes to get a feasible offer.

A Home Improvement and Repair Plan

Many homeowners opt to sell their properties in an “as-is” condition. They recognize the value and appeal of their abodes and believe that prospective buyers will too. It’s vital to note, however, that if you haven’t been regularly investing in improvement projects, your home may not be on par with the current market standards. If similar properties in your area have smart home technologies, appliances with the latest efficiency standards, and other modern upgrades, your listing won’t stand out. It will also be difficult to justify the comparable price of your home when accounting for the dramatic differences in features and amenities. Moreover, if there are minor repair issues that you’ve been putting off, be sure to take care of these things before you start showing the home.

Accurate Pricing

Accurate pricing is the most important aspect of your sales strategy. If you price your home too high, your listing could become stigmatized when you later drop this number down. If you price it too low, you run the risk of both cutting your profits short and turning buyers off. According to a Boise real estate agent, homes that are offered at below-market values may be perceived as having something wrong with them. This makes it vital to always work with a seasoned, local agent who can share the most recent sales date for your market.

A Takeaway

Give prospective buyers something to take with them. Keep in mind that most property shoppers will be viewing multiple homes. A takeaway packet will make your house stand out while ensuring that key property benefits aren’t missed. This packet can include a write-up of the home’s most impressive features and high-quality photos that showcase them.

Professional Photography

Much of the early screening process is currently being performed online. This makes it absolutely essential for sellers to have a broad range of high-quality visuals for prospective buyers to view. It’s not enough to capture a few images with your smartphone. This task should instead be outsourced to a professional photographer who can determine the best lighting, staging and vantage points. If you have adequate room in you sales budget, you may even want to add a professionally designed, virtual tour to your listing as well.

With the right marketing strategies, you can start drawing more interested and qualified prospects in. This is true whether you’re just now listing your property or have a listing that’s been live for some time. Diligent research, support from a knowledgeable agent, and the right information and resources will help you hit your sales targets within a reasonable amount of time.